In the era of Future Retail, consumer behaviors are manifestly showing characteristics of mobile, socialized, and personalized. Consumers also have higher expectations for brands and retailers. In this case, how to use O2O+ communities and private domain traffic, etc. to achieve seamless shopping is still the focus of retailers. In the fourth year of New Retail, the retail industry has entered a new stage, with deep integration between online and offline, and the increasing scale of new retail transactions. The use of advanced technologies such as big data and AI has upgraded and reshaped the production, circulation and sales of commodities. The new retail model has been deeply rooted in the hearts of the people. At the same time, the increasingly fierce market competition environment also brings more challenges to the future development of the retail industry and higher market demand.
The “19th China Retail Industry Development Summit” will be held in Shanghai on March 18th-19th, 2021. Experts from retail brands, e-commerce platforms, shopping centers, supermarket and convenience stores will gather in Shanghai and discuss future retail development trends, how big data empowers new retail, the digital experience of smart stores, and how advanced technologies can help integrate online and offline channels to enhance customer experience and other hot topics so as to find the best business partners.