September 25th, 2024 | Shanghai China,
In recent years, the retail industry landscape is being subverted and reshaped at an unprecedented rate, with new technologies, formats and business models emerging, and the retail industry is staging exceptionally fierce market competition. With the continuous penetration of digitalization and the accelerated integration of online and offline, the retail industry is facing unprecedented opportunities and challenges. The retail technology market is growing, but for retailers, technology that fails to fulfill the business purpose of the enterprise cannot truly drive industry change. In the long run, the only way to succeed in the ever-changing retail market is to gain in-depth insight into consumer needs, strengthen brand and service values, and upgrade brand omni-channel marketing strategies.