Nowadays, retailers are looking at consumer trends before implementing supply chain technologies, prioritizing them for their contributions to customer satisfaction. According to researches of Retail Delivery Connect, in the last 12 months, 76% of retailers have adopted supply chain technologies for the direct purpose of improving the customer experience. In fact all retailers find that big data analysis (99%) and automation (97%) have direct or indirect benefits to customer experience. Most retailers are using predictive analysis (79%) and artificial intelligence (67%) to explore customer needs. 88% of Retailers apply new supply chain strategies and initiatives to help them exceed customer expectations.
In order to enhance the consumer experience, use supply chain technology innovation to improve consumer satisfaction, loyalty and repurchase rates, “Smart Retail Asia – 4 th China Retail Supply Chain Summit” will be held on February 26 th , 2020 in Shanghai, China. Senior officials from government and industry associations along with Presidents, Supply Chain Directors, Sourcing Directors, Logistics Directors, and E-commerce Directors from fashion brands, cosmetics, food and beverages, and FMCG companies, etc. will join the event and discuss about cutting-edge supply chain trends in new retail era, explore new concepts and technologies, share case studies of brand innovation, so as to find the best solutions and partners.