Attracting the right talents, avoiding high attrition levels, understanding no-show applicants, brand perception in my target candidates… all questions SMEs and large companies are trying to cope with in a context where the war for talent and competition are growing very fierce. The times where the employee was after the employer is gone, employers are after employees! Employer Branding strategies deliver responses to the headaches from multiple C-level manager, HR and recruitment director, talent manager. How to build an Employer Branding ecosystem, locally, in the Philippines; how to diagnose your brand and KPI your recruitment strategy; how to guarantee that your Millennials and GEN Z employees become your brand ambassadors; what are the new technology trends, digital tools and social media roles in your Employer Branding… And what are now exactly the benefits in the long-term for companies, what are the costs to be invested in Employer Branding, and to be saved? The 1-day Employer Branding Roundtable Conference brings together high-level executives from Marketing, Digital Marketing, HR, Recruitment, and C-level top management to discuss case studies and benchmarking related to Employer Branding and how to implement succesful strategies tailored to your needs and budgets.
TOPICS TO BE DISCUSSED
Building an Employer Brand Ecosystem. From top management level downwards
Methodologies and Guidelines for Employer Branding in the Philippines. Matching your strategy with the country culture. Success stories
Employer Branding Strategies for Smaller Companies. How to compete with the large players?
Tailoring your EVP and being transparent as employer
Content and communication strategies during your recruitment phases. Bringing the right story at the right time of the recruitment process
The value of Millennials and Gen Z: turning your employees into spontaneous ambassadors
Creating loyalty and connection with your brand. Endomarketing
Diagnose how your brand is perceived. Improve the marketing window in your Employer Branding
New trends in social media engagement and interaction
Technology and digital tools: updates and enabling your employees
Case Studies mixing foreign and local expertise
Long term benefits from Employer Branding. Costs and returns. What can be done with limited budgets?
Matching your candidates in both technical and cultural profiles