April 25th-26th, 2019 | Bangkok, Thailand,
With rapid economic development in Southeast Asia, the world's leading brands and e-commerce platforms are beginning to compete in a new market. In the two recent years Alibaba, Tencent and Amazon for instance have been investing continuously in this market, an undeniable fact underlining the great development prospect in the region's retail industry. Southeast Asia has a large population, as well as a high paced economic development. However, political instabilities, changable economies, low penetration of mobile and online payments, and differences in cultures, religions, and languages are all challenges retailer are facing. All in all the next few years will be a golden period for e-commerce and new retail development in Southeast Asia, pioneered by global retail giants and continuous investment of global retailers.