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  • 8th China Museum Innovation Summit

    The epidemic in recent years has accelerated the deep integration of digital technology and museum cultural resources. With the advancement of the digital construction of museums, the link between the industry and the public’s spiritual and cultural needs will be further emphasized. At the same time, in the context of the integration of culture and tourism, museums, as an important carrier of cultural heritage protection and dissemination, will undertake the responsibility and mission of “reviving” cultural heritage. How “Museum+” promotes the integration of culture and tourism, and how the construction of digital museums can better present history and culture to visitors are the direction and goals of the future museum industry’s efforts to innovate and practice. The “8th China Museum Innovation Summit” will be held in Shanghai on February 16th – 17th, 2023. During the event, public museums, private museums, science and technology museums, art museums and various solution providers will gather in Shanghai to discuss the latest development strategies of the museum industry under the background of the normalization of epidemic, the construction of digital museums, the creation of museum IP and cultural products, cross-border integration of cultural and tourism, multi-channel marketing and other hot topics, so as to find the best partners in the market February 16th – 17th, 2023丨Shanghai China

    The epidemic in recent years has accelerated the deep integration of digital technology and museum cultural resources. With the advancement of the digital construction of museums, the link between the...

  • 21st China Retail Development Summit

    The year 2022 will be a year of challenges for brand growth. Influenced by the complex and volatile external environment such as the epidemic, domestic retail brands are still in the low profit zone, and the industry is becoming more and more serious due to over-refinement, over-innovation and over-competition. At the same time, Generation Z will carry the banner of consumption as the main force of consumption and drive the future trend of consumption in China. How retail brands find new breakthrough points in the new situation, use digital means to achieve high-quality user growth, and improve consumer experience is the direction of future attention and efforts. The “21st China Retail Development Summit” will be held in Shanghai on February 23-24, 2023. The event will gather domestic and international retail brands, e-commerce platforms, shopping centers, supermarkets and convenience stores, as well as advanced technology and service providers, to discuss how retailers achieve brand innovation and user growth in the era of Retail 4.0, efficient operation of public and private traffic, how to build smart stores to upgrade consumer experience, so as to find the best business partners. February 23rd-24th, 2023丨Shanghai China

    The year 2022 will be a year of challenges for brand growth. Influenced by the complex and volatile external environment such as the epidemic, domestic retail brands are still in the low profit zone, ...

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