Currently there are more than 200,000 companies in China engaging in cross-border e-commerce, the total sales for both B2B and B2C transaction have reached RMB 2 trillion in 2012, up by more than 25% over last year. According to incomplete statistics, in 2013 China‘s cross-border transaction is expected to exceed RMB 3.1 trillion and in 2016, it will increase to RMB 6.5 trillion. The average annual growth rate is nearly 30%. The online shopping demands for Chinese goods from the five cross-border e-commerce target market -the United States, Britain, Germany, Australia and Brazil will soar to RMB 144 billion by 2018. 11th China Retail Development Summit will be held from July 30 to 31 , 2015 in Shanghai. Senior officials and presidents from government bodies and industry associations along with top-level executives, technical directors, e-commerce directors, project leaders, account directors and purchasing directors from major e-commerce platforms, brands, retail technology solution providers, cross-border logistics supply chain enterprises and related R&D institutes will participate in this event. Experts and industry leaders will discuss about the development policies and strategies of cross-border e-commerce industry, exchange the technologies of the cross-border marketing and logistics supply chain, study the method of enhancing shopping experience and payment security and share experience of using big data technologies to mining the data value.