With the steady growth of packaging requirements, the value of global packaging industry output is expected to reach 820 billion dollars by 2016. Thanks to the rapid increase of domestic consumption level and sustained growth of GDP, China's packaging industry maintains a stable development speed. Experts have predicted that China's packaging industry is likely to be the leader in the world instead of United States by 2017.
Based on the success in 2013, the 2nd China High End Packaging and Brand Innovation Summit will take place on September 18-19, 2014 in Shanghai, China. This event will draw senior officials and presidents from government bodies and industry associations along with presidents, chief designers, brand directors, strategy director, marketing directors and project directors from major manufactures of cosmetics, perfume, jewellery, watch, clothes and other prestige goods, packaging design institutes, brand innovation enterprise and consulting agency. They will discuss about the pop trends of the high-end packaging industry, explore the new concepts and technologies and share successful brand innovation experiences and aim to find the best solutions and partners.