In 2011, China's annual total film box-office was 13.15 billion Yuan which is the third highest in the world, right after the United States and Japan. By the end of 2011, the number of cinemas broke the number of 2,800 all over China; these theaters had collected the total number of over 368 million people with an increase of 29.5%. Screen is increasing at a rate of 8.3 per day, the total number breakthrough 9200 of which 90% have digital projection conditions.
On November 15th and 16th 2012Noppen’s held its first China Cinema Expansion Summit in Shanghai, China. The Summit brought Cinema Investors and Operators, Government Officials, Cinema Circuit Companies and Entertainment Groups from China and abroad together to hear prescriptive advice, strategic recommendations and to learn the best practice that they can take away and apply to their own projects.