With the ever growing number of tourist arrivals to the country, particularly from its neighbors in South-East Asia, demand for a more diversified tourism product will continue to grow. It is important, however, that the government continues to guide the industry to sustain tourism and improve infrastructure throughout the country. Such improvements will continue to attract investment from international hotel companies, opening up new markets and destinations. The Vietnam hospitality industry is one of the fastest growing sectors of the Vietnamese economy. Riding on the economic growth and rising income levels that Vietnam has witnessed in recent years, the sector has emerged as one of the key sectors driving the country’s economy. Vietnam’s tourism industry will continue to grow rapidly in coming years on the back of its favorable demographic profile and increasing promotional activities by the government. With tremendous pull of opportunity, Vietnam is a destination for hotel chains looking for growth.
The South East Asia Hotel Expansion Summit, organized by Noppen and co-organized by Vietnam National Administration of Tourism took place on 31st May – 1st June 2012 in Ho Chi Minh City, Vietnam. With over 150 attendees the event brought together government representatives, industry experts and members of the international community to discuss the pressing question of how to expand South East Asia’s hotel industry.