May 26th, 2021丨Shanghai China,
With the advent of the 5G era, AI, IoT, big data and other technologies have become more and more widely used in the automotive industry. Automotive OEMs have achieved outstanding results of digital transformation, big data digital marketing, smart factories, and hybrid cloud IT architecture. New technology and informatization construction are becoming more and more important to current enterprises, while new ecology and new marketing all require the latest IT technology to drive development. On the other hand, the COVID-19 epidemic in 2020 brought a new model of online marketing to the automotive market. How OEMs use big data analysis to effectively establish a “New Retail” marketing strategy is also the focus of the automotive industry.