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11th Museum Industry Innovation Summit

January 15th-16th, 2026 | Shanghai, China,

As the core carrier of cultural heritage, museums are undergoing transformation from traditional exhibition to digital and immersive experience. Under the dual drive of cultural and tourism integration and technological empowerment, the market scale of the industry continues to expand, and the audience structure has been profoundly changed. At present, China’s museum industry is during the policy dividend release period, the window period of technological breakthroughs and market expansion accelerated period of strategic opportunity. By building an innovative ecosystem of “Virtual-Real Integration + IP Operation”, it is expected that the industry scale will exceed 280 billion yuan in 2030, and it will become an important growth point of global cultural consumption. In the future, museums should focus more on content innovation, technology empowerment and business closed-loop building, and seize the first opportunity in new tracks such as night-time economy and study tours, so as to promote the high-quality development of museums and stimulate the vitality and creativity of museums.

The “11th Museum Industry Innovation Summit” will be held on January 15th-16th, 2026 in Shanghai. During that time, public museums, private museums, science and technology museums, art museums and various solution providers will gather in Shanghai to discuss how to strengthen the social education progress of museums, immersive experience, IP operation, cross-border cooperation, sustainable development and other hot topics, so as to find the best business partners in the market.

11th Museum Industry Innovation Summit

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