November 16th-17th 2023丨Shanghai China,
In the era of new globalization, China's economy has entered a new era of high-quality development. Chinese enterprises going global is not only a choice for a single enterprise, but also an inevitable trend of the times. In the face of the multi-layered macro environment, the complex and changing international situation, and the technological revolution represented by ChatGPT, Chinese enterprises are faced with important opportunities and unprecedented difficulties in going global. At this stage, Chinese enterprises going global have changed from an era dominated by low-end manufacturing and export trade to an era of technological innovation and brand leadership. Digital technology is fully integrated into the public life with new concepts, new formats and new models, becoming a "weapon" to promote the accelerated development of enterprise globalization, and Chinese brands are also ushered in a new stage of digitalization of Chinese international brands characterized by "industrial intelligent upgrading, digital transformation and efficiency improvement, full chain digital marketing, and promotion of brand value".