November 30th - December 1st, 2023 丨Shanghai China,
At present, leisure vacation has become an important option for tourism consumption, and a diversified tourism vacation system is being steadily established, presenting new market demand and consumption characteristics. Among them, tourist resort is the core carrier of domestic resort tourism and an important engine to promote the high-quality development of culture and tourism industry. With the changing characteristics of the times, market demand and competitive environment, the development direction of resorts is also changing. According to the statistics of relevant departments, the number of national tourist resorts in China has reached sixty-three. As tourism consumption continues to upgrade, how to continuously enrich tourism products, create comprehensive tourist resorts that can meet people’s diversified and personalized needs, upgrade the service concept of tourist resorts, enhance the leisure level, enrich the cultural connotation, and promote the high-quality development of leisure and tourism is currently the focus of attention in the tourism industry.