November 17th, Offline Summit, Shanghai丨November 18th, Webinar,
Commercial real estate is an important branch of China’s commercial system and an important part of the real estate industry. Currently, commercial real estate is facing a new industry development pattern. In the context of consumption upgrades and business changes, consumer demand is changing, new models and new technologies are being updated faster, and business models are facing different challenges. With the rise of the middle class and millennial, on the one hand, consumption has been upgraded and consumers have paid more attention to quality and value. On the other hand, consumption has undergone structural changes, and upgraded consumption such as culture and experience has further increased. In this context, relying on the Internet, the use of advanced technology such as big data and AI has continued to advance the “new retail” model that deeply integrates online services and offline experience, and the format of shopping malls is upgraded and emerging business models Innovative development has brought new opportunities to commercial real estate.