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10th China Retail Development Summit

12th & 13th March, 2015, InterContinental Shanghai

In ten years, China will become the world's largest consumer market and the world's largest online retail market with the integration of Online and Offline markets rising as the future trend in the retail industry. Both retailers and e-tailers are gradually becoming more aware of O2O patterns and the application of data analysis to reach their consumers.

The 10th China Retail Development Summit brought together stakeholders from the fashion retailing segments as well as solution providers to explore the winning strategies in omni-channel development. To find a way to combine the fashion retail and advanced technology, deliver an individual shopping experience with the integration of O2O commerce and utilization of data analysis, keep pace with retail evolution thus maintain the core competence.

3-12–13日,由比利时诺本集团主办的“第十届中国零售业发展论坛”在上海成功举办。会议邀请到一号店商业智能副总裁张高峰、当当网副总裁邓一飞、苏 宁云商开放平台事业部总经理郭良、周生生电子商务部总经理杨燕英、上海拉夏贝尔执行董事胡刚、中国新天地商业企业发展部总经理邓俊文、K11购物艺术中心 高级经理人施晨昱、来伊份首席信息官王弋钧等出席发表演讲。此外,近百家来自国内外领先电商平台、服饰品牌、商业地产和科技方案解决商的200余位嘉宾齐 聚一堂,围绕移动互联高速发展下中国零售业之“O2O”、“大数据”、“全渠道”及“客户管理”等议题交流经验想法。

张高峰与邓一飞作为电商平台的代表,分别谈到了传统零售向线上的转型,大数据的运用以及电商未来的新机遇。当成长于网络时代的80、90后逐渐成为 主力消费群体并主要集中在线上消费时,未来中国网络购物市场仍将保持快速发展,网络购物在电子商务中的占比将会继续提升。电商企业开始向三四线城市甚至农 村市场扩张,并进行国际化战略布局。当大数据告诉商家顾客是谁,以及他们最简单的需求是什么,线上的运营模式因此变为由顾客消费行为来驱动的定制型生产与 跟单。而对于品牌而言,通过互联网去跟顾客交流、呈现、传递一个品牌的设计理念和价值,让顾客了解品牌背后的故事、品牌忠诚度以及议价源于何,从而实现顾 客沉淀与品牌增值。线上显现的机遇与发展空间,无疑还将继续引发电商平台间、品牌间的激烈争夺。

此外来自零售品牌与传统零售商城的代表也从不同视角分享了对O2O的理解和实践经验。大家纷纷肯定了线上发展的重要性,强调通过线上线下的结合互动来突破时间、空间的限制,实现全渠道的推广、销售以及顾客管理。

论坛得到了Ecritel、Teradata、Tableau、Ivisgroup、Equinix、Splio、ShopperTrak、DEFI、 Entrust Datacard、Printronix、ICLP等集团的大力支持,并于现场展示了最新的企业产品与服务。会议现场大家积极交谈,气氛十分热烈。同时一 对一的商务引荐也推动了不同行业、品牌间的交流与合作。大家共同倾力打造了这一届盛会,并纷纷表示期待于9月的下一届论坛再聚。

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