February 23rd-24th, 2023丨Shanghai China,
The year 2022 will be a year of challenges for brand growth. Influenced by the complex and volatile external environment such as the epidemic, domestic retail brands are still in the low profit zone, and the industry is becoming more and more serious due to over-refinement, over-innovation and over-competition. At the same time, Generation Z will carry the banner of consumption as the main force of consumption and drive the future trend of consumption in China. How retail brands find new breakthrough points in the new situation, use digital means to achieve high-quality user growth, and improve consumer experience is the direction of future attention and efforts.