Spearheaded by Indonesia, Southeast Asia’s automotive sector has been growing at a phenomenal pace. In order to capture the market, OEMs from across the world are flocking to Indonesia and are expanding their operations. Japan has been at the forefront of automotive manufacturing in South East Asia for years, but new arrivals, such as Volkswagen, and re-entrants, such as GM, are looking at changing the status quo.
The 4th Annual South-East Asia Automotive Summit gathered C-level executives from the most important global car OEMs who have expansion plans in South East Asia, along with representatives from government bodies, associations, research institutes, systems integrators, parts suppliers, international auto equipment and manufacturing solutions providers and consultants. Platform discussions covered projects, government initiatives, future investment, international involvement, green car/low cost car design trends and technology updates, and provided unparalleled insights in opportunities to develop new businesses.
A focused two-day program designed to enhance business with presentations elaborated on the automotive overview in the region, government initiatives, green car vehicles and updated technologies, also best practices in the automotive sector, as well as doing business in South East Asia.
While there were a number of outstanding speakers at the event, the Chairperson of the summit, Mr. Daniel Bellefleur, Country Chief Representative of Tractus Asia particularly stood out. Not only was he a brilliant Chairperson, ensuring that the summit ran smoothly, but his long experience in this industry in SEA region makes him a well respected figure and the delegates listened intently to his comments and evaluation. His extensive knowledge and management skills shaped up the event from the very beginning until the end.
After his opening remarks, Mr. Vivek Vaidya kicked off the first day of the summit by giving a very detailed overview of the South East Asia Automotive sector, focused on three top markets: Indonesia, Thailand, and Malaysia. He broke down the markets and defined each countries auto sector over the next 5 years and impacts on the market.
Out of this breakdown, it became clear that ASEAN markets continue to increase in global context. This led way for the 2nd presentation of the day, presented by Dr.-Ing Gunadi Sindhuwinata, Commissioner of PT Indomobil Sukses Internasional Tbk. Mr. Sindhuwinata started off by an overview of ASEAN in the dynamic of regional and global cooperation. He stated for the first time, Indonesia was ranked as the 4th most prospective country for investment allocation from 2012-2014 that proved Indonesia, the sleeping dragon has awaken.
After the first tea break, the focus was shifted to the newest technology for automotive paint shop. Dr. Joachim Hug, Automotive System Sales Manager of Eisenmann showed the attending delegates some more information about their newest products: E-cube with paint particle separation and energy saving, and also gave some examples of the new rotating conveyor system. Right before lunch-break, Mr. Jeffery Bahar, Group Deputy CEO of Spire Research and Consulting presented insight of LCGC program, market opportunity and challenges in Indonesia for year 2015 to 2017.
The afternoon of the first day was divided in three main subjects. We started off with Mr. Daniel Bellefleur, Country Chief Representative of Tractus Asia who gave a passionate speech about the ASEAN’s automotive race, between Indonesia and Vietnam drafting Thailand. His speech was followed by a presentation from Dreistern’s Mr. Heinrich Weber, Director of Sales and Marketing; he gave an overview of the ways to conduct cost and weight saving by
roll-forming technology. The morning session was brought to an end by Dr. Yono Reksoprodjo, Head of Permanent Committee on Energy and Renewable Sources-KADIN (Indonesian Chamber of Commerce and Industry).
After lunch, Mr. Daniel Bellefleur closed the first day by giving some remarks of what was discussed during the day and inviting everybody to the 2nd day of the summit.
The second day started with the presentation of Ms. Farah Ratnadewi Indriani – Deputy Chairman of Investment Climate and Development, BKPM (Indonesia Investment Coordinating Board) showed the delegates the current Indonesia investment landscape information, key issues and concerns facing foreign investor. She also stated that the automotive sector investment in Indonesia is still ranked seventh.
After Ms. Indriani session, the delegates learnt about new entries into the Indonesian market. Mr. Budi Nur Mukmin – GM Marketing Strategy and Communication and Product Planning, PT Nissan Motor Indonesia showed how the MPV or hatchback, family car is still the king of Indonesia road.
After the networking break the session was continued with a presentation about Porsche’s concept on the future of automotive retail. Mr. Christoph Choi, Managing Director, Porsche Indonesia gave a vibrant introduction and shared ideas about modern digital trend and customer behavior also Porsche’s connected retail system.
Mr. Madani Sahari, the CEO of Malaysia Automotive Institute was the next keynote speaker. He shared insights on sustainable mobility in Malaysia through Energy Efficient Vehicles (EEV) program. The momentum kept growing with the following speakers, Mr. Klaus Landhausser, Regional Head-External Affairs and Government Relations South East Asia at Robert Bosch SEA; he provided oversight to the future outlook of the automotive industry in ASEAN. He predicted that in 2020, ASEAN will be the 4th global production automotive hub.
After lunch, the focus was brought to automotive value chains. Dr. Javad Feizabadi, Academic Research Director of MIT Global Scale Network-Malaysia Institute for Supply Chain Innovation shared the new trends for value chains design and its implications for developing regional value chains.
The summit came to a close during a last speaker where Mr. Hadi Surjadipradja, Secretary General of GIAMM (Indonesian Automotive Parts and Component Industries Association) shared some final thoughts about Indonesia automotive component industry: including profile and recent government updates of automotive policy.
Noppen would like to say thanks to all delegates for their active participation. Their questions spoke to the heart of the main issues facing the retail industry and their eagerness to build the industry is commendable.
Noppen would like to express a special thanks to the sponsors of the 4th South East Asia Auto Summit: Eisenmann, Dreistern, AVL, Ashland and Benteler for their contributions to the event. We have no doubt that your contribution helped in making this event a success.